Preston Shines in New National Employee Location Index From

Preston has once again proven itself to be a leading city for workers and job-seekers in the UK, securing an impressive 5th place in the Employee Location Index 2024 released by This comprehensive study ranks 80 UK towns and cities based on key factors that directly impact the quality of life and employment opportunities for residents.

A Balanced Approach to Work and Life

One of the standout features of Preston’s performance in this year’s index  is its balanced approach to work and life. The city’s high ranking is attributed to a combination of reasonable working hours, manageable commute times, competitive salaries, and strong scores in happiness and life satisfaction. This balance is essential for those seeking not just employment, but a fulfilling lifestyle.

Preston’s median salary stands at £26,752, which, while not the highest in the country, is complemented by a lower cost of living. The median rent as a percentage of salary is 16.78%, making housing more affordable compared to many other cities. This affordability is a crucial factor for many workers, enabling them to enjoy a higher quality of life without the financial strain found in more expensive cities.

Commute and Working Hours

Another significant advantage for Preston’s workforce is the median commute time of just 18.15 minutes. This short commute allows residents to spend more time with family and friends, pursue hobbies, or simply relax, contributing to overall well-being. Coupled with a median number of hours worked per week at 37, Preston ensures that its residents are not overburdened with work, maintaining a healthy work-life balance.

Happiness and Life Satisfaction

Preston scores highly in the research for both happiness and life satisfaction, with scores of 7.79 and 7.38 respectively. These scores reflect a community where people feel content and fulfilled, an essential aspect of any thriving city. The city’s amenities, green spaces, and community spirit all contribute to these high scores, making it a desirable place to live and work.

Job Market Vibrancy

While some cities may struggle with job availability, Preston boasts a vibrant job market. The city has 1,303.21 job vacancies per 10,000 people, indicating robust economic activity and a wealth of opportunities for job-seekers. This high number of vacancies suggests that Preston is not only a great place to live but also a promising place to advance one’s career.

Why Preston Stands Out

Preston’s success in the Employee Location Index 2024 by can be attributed to several key factors that collectively make it an attractive destination for workers:

  • Affordability: With a lower cost of living, residents can enjoy a higher standard of living without the high expenses associated with larger cities.
  • Quality of Life: High scores in happiness and life satisfaction reflect the city’s strong community, amenities, and overall living conditions.
  • Work-Life Balance: Short commute times and reasonable working hours ensure that residents have ample time for personal pursuits and relaxation.
  • Economic Opportunities: A vibrant job market with numerous vacancies offers promising career prospects for both new job-seekers and those looking to advance.

Vital Attributes

Mark Whittle, Director of Memberships for North & Western Lancashire Chamber of Commerce,, said: “It’s pleasing to see that Preston is riding high in the list of ‘Best Towns and Cities’ as a result of the strong combination of job opportunities and quality of life, which are vital attributes.

“Preston is a friendly and welcoming city, that offers positive opportunities for all, whether that be through employment, investment, as a place to live, or simply as a visitor.”

Looking Ahead

As Preston continues to grow and evolve, the city’s commitment to maintaining a high quality of life and strong economic opportunities remains steadfast. The recognition in the Employee Location Index 2024 is a milestone that highlights the city’s strengths and sets a benchmark for future progress.

In conclusion, Preston’s impressive performance in the Employee Location Index 2024 showcases its strengths as a balanced, affordable, and vibrant city for workers and job-seekers. With a focus on maintaining a high quality of life and robust economic opportunities, Preston is well-positioned for continued success and recognition.

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