Life in the popular and chic little Lancashire town that rose from dead to be dubbed ‘the new Lytham’

“People have been calling it the new Lytham. There’s many people that come in here and say they don’t need to go into Preston, as they’ve got things here.”

Kat Wilkinson, co owner of the Artisan Deli in Penwortham

A chic little town near Preston is fast becoming so popular that it’s been dubbed the ‘new Lytham.’

The gorgeous little town of Penwortham boasts fashionable bars, sophisticated venues and independent shops. When we last visited, post-pandemic earlier this year, locals said it had gone from being ‘dead’ on a Saturday to ‘lively and vibrant’ in the space of five years.

Yet not so long ago, this South Ribble town of just under 23,000 residents was chock-a-block with heavy traffic on the trunk road cutting straight through its midst. Those days are long gone, thanks to the arrival of the town’s £17.5m bypass three years ago, lifting heavy traffic from the town centre.

READ MORE: Change is afoot for the elegant coastal gem on Lancashire’s doorstep where ‘you can’t see the sea’

And alongside the improvement, a revitalised and bustling high street has emerged in recent years, with new shops, cafes and bars springing up aplenty. Meanwhile, proposals to revamp the town centre look set to continue the renaissance, by enlarging pavements, narrowing traffic lanes and creating a community and cafe culture.

But if there’s one thing we’ve seen across Lancashire in the last year, it’s that the cost of living crisis has really taken its toll. Many high street traders are struggling with skyrocketing prices, energy bills and other costs.

So with all this in mind, we went back to Penwortham to speak to people. We asked them to tell us their thoughts on the changing face of their town.

At Pamela Jane Florist on Liverpool Road, owner Pamela Deacon and staff member Julie Hickson are busily working away amid a fresh and heavenly smelling array of flowers. Pamela tells us Penwortham is ‘lovely’ and ‘busy all the time,’ adding: “ It’s busy, all the shops are taken in Penwortham, and it seems to be booming – it’s a lovely place to be; it’s vibrant.

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